Whether you spend $35,000, $20,000, or less than $10,000 at a used Kia dealership like ours, every Kia is an investment worth protecting. Automakers make protecting your investment easier by offering warranty coverage with their new and used models, but most fall short of the Kia standard. What do we mean?
Kia’s core values and vision for the future start with you. In 2011, Kia’s parent company, the Hyundai Motor Group, established a new philosophy by focusing its attention on respecting drivers and the environment by creating and offering more value in its vehicles. Kia’s core values are at the heart of fulfilling this vision, beginning with putting the customer––you––first in everything the company does.
Kia believes in delivering the best quality vehicles and an unparalleled customer experience that helps you celebrate your investment, regardless of what you spend. As a result, every Kia, new or used, is a worthwhile investment you can make confidently. How so? Kia offers the best warranty coverage in America and has for decades to showcase its commitment to drivers and the vast confidence it has in its lineup. You can reap the benefits of this coverage even when you purchase a used Kia, and here’s how.
Kia was in financial turmoil in the late 1990s because of a widespread economic crisis in Asia that hit South Korea incredibly hard. With bankruptcy in its future, the company needed a saving grace and found it in 1998 when the Hyundai Motor Group placed the highest bid when Kia went up for auction. Ironically, Hyundai sales were at an all-time low in America, meaning Kia and Hyundai were in a unique position to help one another rebuild.
Kia and Hyundai spent another decade rebuilding, eventually realizing an integral piece to the puzzle in the new millennium. Drivers wanted certainty in their purchases, but part of that required automakers having genuine confidence in their products. At the time, most automakers engineered that confidence with warranties ranging anywhere from three to five years or 36,000 to 60,000 miles. While no one complained, Kia saw an opportunity to do better.
Kia made headlines in 2008 when the automaker announced America’s best warranty coverage: a 10-year or 100,000-mile powertrain warranty. The extended coverage showcased Kia’s customer-centric approach, but it also did something else extraordinary. It proved Kia’s confidence in its products, a risk that could’ve easily put the automaker in financial disrepair if Kia couldn’t deliver reliable models.
Kia’s industry-leading warranty program includes four components. Every new Kia comes with a 10-year or 100,000-mile limited powertrain warranty and a five-year or 60,000-mile limited basic warranty. New models also have a five-year or 100,000-mile limited anti-perforation warranty and a five-year or 60,000-mile roadside assistance plan.
When you purchase a used Kia, you’ll enjoy exceptional coverage with a few modifications. Although the 10-year or 100,000-mile limited powertrain warranty is not fully transferable, Kia eliminates any concern by including a five-year or 60,000-mile limited powertrain warranty that offers the same extensive coverage. In addition, the remaining warranties are transferable, meaning you can enjoy the benefits of Kia’s limited basic warranty, anti-perforation warranty, and roadside assistance until the age or mileage terms are met.
Kia’s powertrain and basic warranties offer bumper-to-bumper coverage for your used Kia. This coverage minimizes your out-of-pocket expenses by protecting most of the vehicle’s vital components. For example, the engine, transmission, brakes, original battery, paint, seat belts, audio and entertainment system, and air conditioner components are backed by the warranty.
Depending on age and mileage, your used Kia may come with the automaker’s anti-perforation warranty. This coverage helps you protect your vehicle from corrosion or perforation, which occurs when rust perforates the body panel from the interior. This coverage complements the precautions every driver should take, whether traveling on gravel roads or carrying specialized liquid cargo that can lead to potential leaks and corrosion issues.
One of the most attractive benefits of investing in a used Kia still under warranty is knowing Kia always has you covered when you’re on the road. Kia’s roadside assistance program is available 24 hours a day, 365 days a year, meaning help is always a phone call away. Moreover, when you need assistance, Kia doesn’t complicate the process and can verify your coverage using the VIN on the dash of your Kia or printed on the driver’s door jamb. So, what type of service does Kia’s roadside assistance offer?
Kia’s roadside assistance program offers towing services to the closest authorized Kia dealer when your vehicle has warranty-related issues. If this occurs when you’re over 150 miles away from home, and the repairs will take over 24 hours, Kia provides trip interruption coverage of up to $100 per day for up to three days. Other services are also included, such as fuel delivery, flat tire assistance, jump start assistance, and lockout service.
The used car industry has skyrocketed over the last few years as automakers face component shortages that left many dealerships’ lots barren of new models. Although the new car smell is alluring, drivers have quickly realized the many benefits of investing in a used model at their local Kia dealership, appreciating the opportunity to get into a better-equipped model at a fraction of the new car sticker price. Moreover, Kia’s already affordable pricing structure makes used Kia cars and SUVs incredibly appealing on the used lot, with Kia’s industry-leading warranty coverage sweetening the deal.
Just as the automotive industry saw a shift in demand, driving habits shifted in 2020 as drivers spent more time at home. This makes a significant impact on your search for a used Kia. How? The Federal Highway Administration reported that Americans spent 13.2% less time on the road in 2020, translating to fewer miles traveled. Although that number has increased over the last few years as the country resumes normal operations, pre-owned Kia models from 2020 are enticing for several reasons.
First, you know that the vehicle’s wear and tear was likely minimal, at least for its first year on the road in 2020. Second, lower mileage models still qualify for Kia’s exceptional warranty coverage. As a result, you reap the rewards of investing in a used model with Kia’s stamp of approval. Kia’s confidence in its new and used models engineers confidence in your purchase, which is often priceless when making such a substantial investment.
Shopping for a used Kia is a wise investment, allowing you to avoid the rapid depreciation or loss in value that befalls new models. In exchange for a few miles on the odometer, you can get behind the wheel of a family-friendly Telluride, a sporty Seltos, or a fun-filled Soul at a great deal. Moreover, you can confidently make that purchase because of Kia’s industry-leading warranty coverage that offers exceptional protection on eligible used models.
Kia’s focus is entirely on you, and it shows with its award-winning lineup, company philosophy, values, and warranty coverage. You deserve to get excited about your purchase and have peace of mind behind the wheel, and Kia does everything to make that possible. With Kia on your side, you can rest easy knowing that you’ll always be covered mile after mile and year after year. The same goes for us at Victory Kia of Texas; give us a call or stop by today to see for yourself!